[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.bardi.cz\/lenovo-cinsky-gigant-ktery-hraje-podle-pravidel-a-prohrava\/#Article","mainEntityOfPage":"https:\/\/www.bardi.cz\/lenovo-cinsky-gigant-ktery-hraje-podle-pravidel-a-prohrava\/","headline":"Lenovo, \u010d\u00ednsk\u00fd gigant, kter\u00fd hraje podle pravidel&#8230; a prohr\u00e1v\u00e1","name":"Lenovo, \u010d\u00ednsk\u00fd gigant, kter\u00fd hraje podle pravidel&#8230; a prohr\u00e1v\u00e1","description":"Co se stane, kdy\u017e \u010c\u00edna hraje spravedliv\u011b a skupuje americk\u00e9 patenty, aby tak z\u00edskala oporu v nejv\u011bt\u0161\u00ed ekonomice sv\u011bta? V p\u0159\u00edpad\u011b spole\u010dnosti Lenovo, jedn\u00e9 z nejv\u011bt\u0161\u00edch technologick\u00fdch firem v \u010c\u00edn\u011b, nebylo takov\u00e9 jedn\u00e1n\u00ed z\u00e1rukou \u00fasp\u011bchu. Spole\u010dnost se s\u00eddlem v Pekingu od roku 2005 koupila patenty dvou respektovan\u00fdch americk\u00fdch technologick\u00fdch firem, a to na procesory a<em class=\"excrpt-more\"><a href=\"https:\/\/www.bardi.cz\/lenovo-cinsky-gigant-ktery-hraje-podle-pravidel-a-prohrava\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Lenovo, \u010d\u00ednsk\u00fd gigant, kter\u00fd hraje podle pravidel&#8230; a prohr\u00e1v\u00e1<\/span><\/a><\/em>","datePublished":"2020-09-04","dateModified":"2023-05-01","author":{"@type":"Person","@id":"https:\/\/www.bardi.cz\/author\/#Person","name":"","url":"https:\/\/www.bardi.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c0c0e488d5f88ebdb5e32a558e21f6df03f38644814b5677bcd67e16813bee55?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0c0e488d5f88ebdb5e32a558e21f6df03f38644814b5677bcd67e16813bee55?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"bardi.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.bardi.cz\/wp-content\/uploads\/img_a315249_w2121_t1526152285.jpg","url":"https:\/\/www.bardi.cz\/wp-content\/uploads\/img_a315249_w2121_t1526152285.jpg","height":0,"width":0},"url":"https:\/\/www.bardi.cz\/lenovo-cinsky-gigant-ktery-hraje-podle-pravidel-a-prohrava\/","about":["Business"],"wordCount":359,"articleBody":"Co se stane, kdy\u017e \u010c\u00edna hraje spravedliv\u011b a skupuje americk\u00e9 patenty, aby tak z\u00edskala oporu v nejv\u011bt\u0161\u00ed ekonomice sv\u011bta? V p\u0159\u00edpad\u011b spole\u010dnosti Lenovo, jedn\u00e9 z nejv\u011bt\u0161\u00edch technologick\u00fdch firem v \u010c\u00edn\u011b, nebylo takov\u00e9 jedn\u00e1n\u00ed z\u00e1rukou \u00fasp\u011bchu. Spole\u010dnost se s\u00eddlem v Pekingu od roku 2005 koupila patenty dvou respektovan\u00fdch americk\u00fdch technologick\u00fdch firem, a to na procesory a n\u00edzkon\u00e1kladov\u00e9 serverov\u00e9 jednotky IBM a smartphony Motorola. Ve\u0161ker\u00e1 snaha se v\u0161ak minula \u00fa\u010dinkem.M\u00edsto toho, aby se spole\u010dnost Lenovo vypo\u0159\u00e1dala se sv\u00fdmi rivaly, firmami v oblasti telefon\u016f a server\u016f, kde v \u0159\u00edjnu 2014 investovala 2,9; respektive 2,3 miliardy dolar\u016f, hroz\u00ed, \u017ee p\u0159i ozn\u00e1men\u00ed v\u00fdsledk\u016f za uplynul\u00fd rok vyk\u00e1\u017ee ztr\u00e1ty. Prodej PC divize IBM tehdy sotva zn\u00e1m\u00e9 \u010d\u00ednsk\u00e9 spole\u010dnosti v roce 2005 vyvolal \u00fadiv, ov\u0161em tehdy se tento krok jevil jako smyslupln\u00fd. Do roku 2005 se IBM nepoda\u0159ilo vyd\u011blat na osobn\u00edch po\u010d\u00edta\u010d\u00edch kv\u016fli mnohem levn\u011bj\u0161\u00edm model\u016fm konkurence. Lenovo se v\u0161ak rychle stalo kandid\u00e1tem na nejv\u011bt\u0161\u00edho v\u00fdrobce po\u010d\u00edta\u010d\u016f na sv\u011bt\u011b, pot\u00e9, co p\u0159edstihlo Hewlett-Packard. Vypadalo to jako p\u0159edzv\u011bst \u010d\u00ednsk\u00e9 expanze.Zat\u00edmco po\u010d\u00edta\u010de IBM pouze doplnily st\u00e1vaj\u00edc\u00ed nab\u00eddku spole\u010dnosti Lenovo, Motorola se zd\u00e1la b\u00fdti siln\u00fdm hr\u00e1\u010dem. V roce 1983 prodala v\u016fbec prvn\u00ed mobiln\u00ed telefony na sv\u011bt\u011b a v roce 2000 se slogan &#8222;Hello, Moto&#8220; stal celosv\u011btov\u011b zn\u00e1m\u00fdm. Google ji v roce 2011 rychle koupil za 12,5 miliard dolar\u016f, \u010d\u00edm\u017e p\u0159ekazil pl\u00e1ny pr\u00e1v\u011b Lenovu. Motorola v\u0161ak v r\u00e1mci Google nebyla ziskov\u00e1, a tak byla o t\u0159i roky nato nab\u00eddnuta pr\u00e1v\u011b \u010d\u00ednsk\u00e9 firm\u011b. Jej\u00ed p\u0159edstavitel\u00e9 byli p\u0159esv\u011bd\u010deni, \u017ee jej\u00ed zahrnut\u00ed do obchodu se smartphony vytvo\u0159\u00ed glob\u00e1ln\u00ed kolos. Spole\u010dnost v\u0161ak pouze z\u016fstala ve st\u00ednu Applu a Samsungu. P\u0159edev\u0161\u00edm jednotliv\u00e9 slogany firmy p\u0159ipom\u00ednaly sp\u00ed\u0161e p\u0159\u00edpravy na v\u00e1le\u010dn\u00fd konflikt: &#8222;obrana prvenstv\u00ed mezi PC&#8220; nebo &#8222;\u00fatok na mobiln\u00ed internet&#8220;.                                                                                                                                                                                                                                                                                                                                                                                        4.3\/5 - (11 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Lenovo, \u010d\u00ednsk\u00fd gigant, kter\u00fd hraje podle pravidel&#8230; a prohr\u00e1v\u00e1","item":"https:\/\/www.bardi.cz\/lenovo-cinsky-gigant-ktery-hraje-podle-pravidel-a-prohrava\/#breadcrumbitem"}]}]